YouTube Is a Funnel. Not a Channel. Here's How to Use It Like One.

Here's just a taste of what I cover on this workshop:

✅ How to use YouTube as a "social laundry machine" to move your existing audience through your channel and watch them come out the other side with higher trust, deeper alignment, and zero resistance to buying.

✅ Why views don't equal money and why a channel with fewer than 10,000 subscribers generated more revenue than the industry average of $60K/year for full-time YouTubers.

✅ The "pre-sell" framework that turns every video into a quiet sales machine + the two things your content must communicate before anything else matters.

✅ How one marketer closed roughly $200K/month in sales using a $2,000 offer with sub-10K subscribers, raw unedited videos, and a single checkout link in the description.

✅ You need a polished, heavily-edited YouTube channel to make real money, right? Wrong. Here's why raw, transparent content converts better at every price point from $100 to $20,000.

✅ The 2 things your content must pre-sell before any product, service, or offer is even mentioned and why almost everything else on YouTube is noise until these two are locked in.

✅ How to generate 5–10 content ideas every single day without brainstorming, research, or ever sitting down to "think of ideas" just by paying attention to what's already happening.

✅ The "Trojan Horse" CTA technique + how to get people reaching out to buy without them ever feeling like they were pitched. A natural, off-the-cuff method that works inside any video.

✅ Why a single life-update video — with the lowest view count on the entire channel — received more direct messages and engagement than every video surrounding it.

✅ How one video, filmed in under 9 minutes with zero editing, simultaneously built credibility, demonstrated a business model, promoted a newsletter, and generated leads.

We'll also share: 

✅ The real reason the average full-time YouTuber only makes $60K/year — and why treating YouTube as a business tool instead of a content job completely changes the financial math.

✅ The #1 mistake coaches and consultants make on YouTube — trying to compete on production value against full-time creators who have teams, studios, and film budgets.

✅ How to turn a single social post into a YouTube video, an email, a story, and a reel — without creating anything new from scratch.

✅ The 3-stage outsourcing roadmap that takes you from doing everything yourself to having an agency handle it all — with exact price points at each level ($20–$50 for thumbnails, then basic editing, then $1,500/month for full production).

✅ You need a polished, heavily-edited YouTube channel to make real money, right? Wrong. Here's why raw, transparent content converts better at every price point from $100 to $20,000.

✅ What NEVER to wait for before you start filming — and the embarrassing photographic proof that production quality has almost nothing to do with how much money a YouTube channel makes.

✅ Are you spending hours editing every video? Here's why high-ticket buyers don't need jump cuts every 30 seconds to stay engaged — and how over-editing is actually repelling your best prospects.

✅ The "set" strategy that turns your daily environment into a recognizable brand element — the same psychology that made a Friends apartment in West Village a cultural landmark people still visit today.

✅ How to structure every video in under 60 seconds of planning — the exact 4-part sequence (hook → CTA → body → CTA) that keeps viewers watching and moves them toward your offer.

✅ Why the sales that follow the YouTube nurturing path are described as "the easiest sales you will ever make" — at any price point, $100 or $20,000, no exceptions.