Founder of The Caris Group

Caris Digital (Lifestyle Business Academy) · Caris Capital · Caris Investments

Building my Quiet Empire in Public.

I'm Jacob Caris. I ran billion-dollar turnaround deals in NYC in my 20s, then walked away to sell nearly $8M in digital products. Just before my second son was born in 2025, I pulled my business, consulting & side projects, investments and personal brand into one unified system where each part grows the others & fuels an amazing life at the same time. I call it the Quiet Empire, and I'm sharing the journey building it.

Essays on building, investing and living well. Free.

Get paid to live a really cool lifeHome for dinner, building on my termsEvery piece feeds every pieceFlagship first, then space to playShare what works & what blows up

$11B+

turnaround deals in NYC

~$8M

digital product sales

9,000+

readers online

Quiet Empire

The story

Who I am.

Where it began

The corporate fast track

Billion-dollar turnaround deals in NYC in my 20s. The title, the office, the bonuses. On paper, I'd made it.

Then

Walking away

People thought I'd lost my mind. But I'd seen the trap: trading your best years for a paycheck and calling it success.

Nearly $8M in digital product sales

I turned my knowledge into digital products and built the Lifestyle Business Academy.

Now

The Quiet Empire

It's the engine that fuels something much bigger & is the catalyst for a life I never imagined possible. I'm sharing the entire journey online.

Read the full story →

The Quiet Empire

What a quiet empire really means.

The short version

A few complementary businesses, built around a life I actually want to live, with my personal brand in the middle documenting all of it.

Caris Digital

The Lifestyle Business Academy. Runs 24/7, whether I'm there or not.

Caris Capital

The sandbox. Where I get to play and do different things.

Caris Investments

Compounding. Where it moves offline.

If you're starting with nothing, step one is the flagship online business. This is the next step. Here's how it all fits together.

Most people's business just ends up replacing their job.

I went online in 2018 and repeated the same mistakes I'd left New York to escape. Massive hours, isolating myself, money as the absolute highest priority.

It just becomes the one thing you pour all your time and energy into.

And when you run one business & only one business, even if it's making lots of money, it can become stale. I felt boxed in.

Why I do all this

When I started my family I refused to sacrifice my time with them for money on the business.

I had to find a way to make it all work together. So we can explore & live an amazing life WHILE I build my businesses & explore my ambitions.

The QE Model is what I have built.

It is

Different income streams

Good projects, good people

Wealth that compounds

Being home for dinner

It isn't

One all-consuming business

A job you built yourself

Chasing what's trending

Money as the top priority

Empire.

Different income streams, projects & people, all around the world. Keeps it fresh, and I get to keep being a student.

Quiet.

Being home for dinner. Making it to the gym. Time to sit with my thoughts, journal or read a book.

The Caris Group

Every piece feeds every piece.

Set up on purpose so the parts are complementary, not competing. My personal brand sits in the middle, documenting what I'm building and learning.

01 · The brand engine

Caris Digital

The Lifestyle Business Academy

Runs 24/7, whether I'm there or not.

My flagship online business. Ads always running, emails always going out, low ticket offers moving people into coaching. It lives & breathes constantly, and because I'm the face of it, every new customer grows the brand.

02 · The sandbox

Caris Capital

My space to play.

A small book of interesting projects with good people. Consulting, done-for-you work on revenue share, partnerships, intimate events & masterminds. Digital pays the bills, so I never have to market any of it & I get to be super picky.

03 · Compounding

Caris Investments

This is where it moves offline.

Real estate, stocks, debt, whatever interesting opportunities come up. I say no to most of them. Being a student of the game, then sharing what works & what doesn't.

Why it's a flywheel

Digital (LBA)grows the brand and brings really interesting people up into Capital.

Capitalgives me lessons & stories to share, including the deals that blow up, and new resources to teach inside LBA.

Brandbrings in new people who might become a customer, a client or a partner. Some go from low ticket to 2K to 10K to partnering.

Investmentsget the cash flow, connections & opportunities from all of it.

Spending time on one part doesn't mean another one suffers. It all compounds.

Is it easy?

Will you give up some money?Yeah, probably.

The biggest numbers in the world?Probably not.

Is it going to be challenging?Absolutely.

Some seasons the business gets more of you, some seasons your family does. But if you get the balance right 80% of the time, it's the ultimate thing worth fighting for.

What it's all for

At the core, it's all about building an epic life.

Getting paid to

Do cool shit

Work on interesting projects

With great people, all around the world

And live a 1% life

The more of that life I live, the more I've got to share. That grows the brand, the brand fuels every other part, and all of it feeds back into an even better life.

In an age of generic AI content, a dad with two young kids building all of this in real time is what people actually want to follow. So I'm sharing the entire ride.

Over to you

Take it and run with it.

Take the philosophy, the model and my example, and apply it to your own business and your own life. Then chip away at it every single day.

Work with me